11 million shekel to marketing activities in Germany
ITB, THE WORLD’S LARGEST TOURISM FAIR OPENS 10.3.10 IN BERLIN
WITH THE PARTICIPATION OF TOURISM MINISTRY
AND INDUSTRY REPRESENTATIVES
THE GOAL: TO INCREASE INCOMING TOURISM FROM GERMANY
Tourism Minister Stas Misezhnikov: „During 2010, the Tourism Ministry will allocate 11 million shekel to marketing activities in Germany, which is one of the most important source countries for incoming tourism to Israel.”
Against the of the recovery in incoming tourism over the last few months and with the objective of increasing the supply of wholesalers and operators working with Israel in Germany and the rest of Europe, the Tourism Minister, the Director-General of the Tourism Ministry and ministry representatives will leave Tuesday for ITB, the world’s largest tourism fair that opens Wednesday, 10 March in Berlin.
41 Israel tourism industry representatives, including hoteliers, tour operators, airlines, and representatives from tourism associations and authorities, will exhibit Israel’s tourism, vacation and leisure opportunities at the 770 square-meter Israel stand. Visitors to the stand will also be able to view a 3-D movie about the history of Jerusalem, participate in a giant public auction of Israeli tourism products conducted by a well-known German TV personality and enjoy street theater performances and more.
Tourism Ministry representatives, headed by Tourism Minister Stas Misezhnikov who will officially open the Israel stand, Director-General Noaz Bar-Nir, ministry representatives and 41 Israel tourism industry representatives will work together to strengthen existing connections and create new ones with the German tourism industry and to explore cooperation possibilities in order to promote tourism to Israel.
During the tourism fair, the Tourism Minister will meet with Dr. Volker Böttcher, Chief Executive TUI Germany, Klaus Brähmig, Chairman of the German Parliament’s Tourism Committee and the CEO of Werner, the giant Russians communications company in Germany, Nokolati Werner as well as religious leaders and senior government figures. The minister will also give a press conference to the local and foreign media.
Tourism Minister Stas Misezhnikov: „Over the next few months, the Tourism Ministry will work to leverage the recovery in incoming tourism in order to reach the target of an additional million tourists within three years – 4 million in 2012. In 2010, the Tourism Ministry will allocate 11 million shekel for marketing activities in Germany – the third largest budget internationally after North America and Russia,
given the importance of Germany, whose tourism potential yet to be realized.”
More than 11,000 exhibitors from hundreds of countries are expected to participate in the convention which is aimed at the tourism industry and the general public. An estimated 100,000 professionals from the global tourism industry and about 70,000 potential tourists from the general public attend the convention every year. 147,000 tourists visited Israel from Germany during 2009, an increase of 4% over 2008. In January 2010, there was an increase of 54% in the number of visitors from Germany compared to January 2009 and 27% more than January 2008.